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This IsHowWe Roll

Q:  What's a "D-Roller"? 
A:  People who love to ride and do it in the D.

From the Riverwalk to the Dequindre Cut to Woodward Avenue and out to the 'burbs.  It's time to get on a bike - and ride!

Gear ForRealPeople

We offer clothing, headgear and accessories that fit the urban biking lifestyle and that celebrate the Detroit experience.  Whenever possible, we use organic, recycled and sustainable products.


We support local and national organizations that promote biking and clean energy, and we try to represent products manufactured with sustainablility in mind.


From Cass Corridor to Grosse Pointe Village, from Belle Isle to Stony Creek, Detroit offers a myriad of places to bike and experience.  Check out a few of our favorites.


Check out our resources section, to find a riding club, bike shop and other fine organizations who support biking in the Motor City.

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Featured Head Gear

Gear up for the Green Cruise, starting with this very fashionable "Pop Bulls-eye" helmet from Nutcase.

See the helmet.

Featured Clothing

Add our home-grown, eco-friendly detroitrollers "keeping it green" t-shirt.  Totally organic, locally printed.

See the shirt.

Featured Ride

The 2012 3-speed Mercier is classic, stylish and comfortable.  Features a step-through, unisex "Dutch-style" frame.

See the bike.

Latest News

  • Ban the Grand Prix Ban the Grand Prix
    Yes - it's that time of year again.  With the Dream Cruise still months off, what better way to celebrate our automotive heritage than to have a car race on Detroit's prize jewel, the nation's only urban island nature park, Detroit's own Belle Isle?  Yes, I'm talking about Roger Penske's massive boondoggle, the Detroit Grand Prix.
  • Bike the Bridge 2012 Bike the Bridge 2012
    Once a year, the Ambassador Bridge, spanning from Detroit to Windsor, pauses traffic to allow bikes to cross for this special event.   Canadian riders will cross the bridge to the US side and meet up with the Americans. Then both will ride back across the bridge.  Who knows - maybe Matty Maroun and his spawn will jump on a bike and join in.
  • National Bike-to-Work Week National Bike-to-Work Week
    It's National Bike-to-Work Week!  Starting Monday, May 14th and running through the 18th, Detroiters - and commuters around the country - are encouraged to leave their four-wheeled dinosaurs at home and ride, ride, ride.
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RokTab Image Why Pay More - Our Bikes Rock!
We sell high-quality bikes that use the same frames and componentry that the big guys use. But, at half the price! Urban Cruisers, Mountain Bikes, Road, Hybrid and Comfort Rides. Don't over-pay for a label - get your ride from us.

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RokTab Image Express Yourself!
You don't have to look like a geek to keep your noggin safe.  Check out the colorful, expressive and well-designed helmets made by Nutcase.  We're proud to carry their line - check em out!

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RokTab Image Good-looking and Eco-Friendly
Unlike other so-called "Made in the Motor City" wear, our shirts are designed and printed right here in the metro Detroit area.  All of our hats and shirts are made with eco-friendly, organic cotton, and some also use recycled materials.  On top of all that, they look great!  Check em out...  

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